Unpacking the Narrative
How to Use Our Brand Narrative
It takes a Mastodon gives us a human voice, and helps us deliver on our messaging. It also keeps us consistent, and makes our stories believable.
How Not to Use Our Brand Narrative
Don’t steal the thunder of our brand narrative by using it as a catch-all, end-all, be-all tagline for your communications and pieces. It’s a creative platform from which to jump. It should serve as a source of inspiration for all of our storytelling, rather than an easy trope that gets tired with overuse.
Before you use “It Takes a Mastodon” verbatim: