The Purdue Fort Wayne brand uses several important logos and marks. Each has a specific role in representing the university. Our identity assets must never be manipulated, altered, or modified for use by other entities.
Our logos have been built to speak from a single visual voice, for clear and consistent communication. All of these marks must be used as shown here, in accordance with the guidelines in this section.
The colors of the logo are determined by the background it appears on, as shown here. Plan your layouts to accommodate the preferred option. One-color versions of our identity should be used sparingly: only when printing restrictions demand it.
Monograms (Limited Use)
For applications like social media avatars—where space is limited and the audience already knows us by our full name—we can use the monograms shown here.
When using the monogram, the words Purdue Fort Wayne™ must be legible and present on the product, merchandise, design, or uniform.
It's important that our colleges, organizations, and departments have logos that align with our brand. These lockups, which follow the pattern shown here, help align our community under a clear, consistent, and purposeful visual language. Cobrand file suites are available for any qualifying entity. Contact Marketing@pfw.edu to request your file.
It’s important that the logo remain prominent and legible, so keep these parameters in mind.
The logo should never feel like it’s crowded or competing for attention. That’s why we always surround it with ample clear space. This space, measured using the height of the letter “W,” extends around the entire perimeter of the logo.
To ensure legibility, follow the limits at the right. When the logo is reproduced any smaller than these sizes, it becomes difficult to read.
There is no maximum size limit, but use discretion when sizing the logo; it should live comfortably and clearly as an identifying mark.
Avoid these pitfalls when using the logo.