Institutional Brand Pillars
Our brand pillars are the building blocks that define who we are. Representing the values and attributes that make Purdue Fort Wayne special, they support our brand essence to tell our story.
Steam and Business
Our rigorous STEM curriculum (science, technology, engineering, and math) is paired with exceptional programs in the arts, music, and business to create STEAM—a comprehensive education that empowers our students to take on a lifetime of challenges and lead in an ever-changing world.
We embrace a work, life, and education balance that wholeheartedly supports our students’ journey of advancement.
We are united by an unwavering commitment to advance our university by strengthening the intellectual, social, and economic well-being of our diverse student body and all of northeast Indiana.
Fort Wayne is not just a city—it’s also our home. It’s the community we work in and for. It’s what binds us together and sets us apart from other universities.
Enrollment Strategy Audiences
We need to understand and prioritize who we’re speaking to so that we can establish goals for each audience and better engage them with the brand.
Spheres of Influence
To authentically present Purdue Fort Wayne in a way that engages prospective students and their influencers.
Influencers are people outside the university community who affect prospective students and their thinking.
Influencers are people outside the university community who have an effect on prospective students and their thinking.
Our core audience for this work is prospective students, particularly those who represent new profiles and markets.
The message map prioritizes the most important ideas for telling our story, and it illustrates the relationship between attributes and benefits. Our story always connects to the center of the map—our core value proposition. Based on the needs of our target audience and the specific message we need to deliver, we can determine appropriate secondary messages and supporting proof points.
BUILDING OUR STORY
The message map provides the foundation for brand messages that are clear, consistent, and compelling.
What we offer
An attribute is what we offer to our audiences, such as programs, facilities, experiences, and culture.
Why it matters
A benefit is what our audiences get. It’s the value of the attributes that we offer and why they matter.
Core Value Proposition
Purdue University Fort Wayne puts meaningful success within reach for every student so that they can persistently pursue their next steps.