Why is our brand important?
We start forming emotional connections from the very first interaction: a billboard, a feature inside a magazine, our website and social media channels, or a conversation.
Our brand style guide, documented here, defines our university’s strategic brand pillars, tone of voice, and visual language. These elements work together to inform every step of our decision making. And when everything we create is connected, we can convey a compelling story about Purdue Fort Wayne.